Through on-line access to the Official INPI Database for Trademarks, we make available to our clients fast consultations to all trademarks filed at the National Institute of Industrial Property.
We also offer research for corporate and trade names, with national coverage. Such research is made through data available for corporate consultation, enabling broader consultations and for the feasibility analysis of trademarks wanted by our clients.
Analysis and legal opinion on possible trademarks for registration in Brazil and abroad
Study and definition of classification of products and services related to trademarks, in accordance with the company’s corporate purpose
Filing and periodic follow up of trademarks in Brazil and abroad
Administrative and judicial diligence for effective Protection of the trademark
Orientation for the effective use of the trademark and intervention against the undue use by third parties
Frequently asked questions
What is a trademark?
The trademark is a powerful business marketing instrument and many times the most valuable intangible asset of a company. Trademarks are signs (in Brazil they must always be visually perceptible*) that act in the distinction of products and services markets explored by the companies or by individuals (products and services trademarks), stating the adequacy (certification marks) for identifying products or services deriving from members of a certain entity (collective mark).
* Movement, smell, and sound trademarks are not included:
Tarzan´s shout
Sound of a Harley-Davidson
Intel´s sound
McDonald’s smell
MGM Opening
Dreamworks
Windows
Who may own?
Individuals and corporations, public or private, may file for a trademark always in accordance to the activity practiced, effectively and legally, or through companies that control directly or indirectly.
What are the requirements for registration validity?
* Movement, smell, and sound trademarks are not included:
Tarzan´s shout
Sound of a Harley-Davidson
Intel´s sound
McDonald’s smell
MGM Opening
Dreamworks
Windows
What is the scope?
The trademark is registered to assign products and/or services evidently exploited, directly or indirectly or else, for those established in the corporate purposes of the legal entity or another that is controlled by it. In case of autonomous or individual professionals, the trademark will be granted for the services that are included in the autonomous professional inscription or profession duly acknowledged by due union (e.g, BAR, Medical or Engineering Registrar).
The registration shall be for each product or service class:
It will be for each country, individually, with or without priority *. In case of countries that are part of the EU, the registration may be common.
* According to the Paris Convention, signed by Brazil and other 172 countries, the right to priority for trademarks requests in these countries is 6 (six) months from the presentation of the first requirement in one of the signing countries
What is the term of a trademark registration?
In Brazil, the registration is valid for 10 years, and may be renewed by equally long terms.
What kind of trademarks may be registered?
Product or Service marks: distinguish the products or services from others that are the same, similar or related but of other origin;
Certification marks: are used to certify that certain product or service is in accordance to determined technical specifications, regarding its nature, material, mode of manufacture and quality. They state the technical accuracy to rules established by competent institution and that does not have any commercial our industrial interest on the goods or services attested.
Collective marks: are trademarks or service marks intended to be used, by the members of an entity, including a mark that indicates membership in a union, an association, or other organization. They should be claimed to identify the origin of products and/or services of the same collective group, including cooperative, an association, or other collective group or organization. They serve to identify joint owners of a same region.
